In a significant development for the sports betting industry, BetCRIS, a longstanding name in global wagering, has officially entered the regulated U.S. market by securing a license in Arizona. This move marks a major milestone for the company, which has its roots in a Caribbean call center sportsbook founded in 1986 and has predominantly focused on the Latin American market over the past decade.
A Trusted Name in Latin America
BetCRIS has established itself as a leader in the Latin American sports betting scene. In November, the company cemented its reputation by becoming the first official betting partner of the NFL in Latin America, a deal covering Mexico, Central America, and South America. This groundbreaking partnership underscored BetCRIS’s strong presence and credibility in the region.
At the time, Christopher Halpin, the NFL’s Chief Strategy and Growth Officer, explained the importance of this collaboration:
“As our fan base continues to grow across Latin America, it was important that we partner with a trusted industry leader in the territory. BetCRIS’ capabilities throughout this important region, and its management team’s experience and commitment to the highest standards, made it clear they were the right partner for the NFL.”
Technology and Partnerships Driving Growth
Behind the scenes, BetCRIS leverages cutting-edge technology provided by Plannatech (USA) Corporation, which also supports Prime Sportsbook, a licensed operator in Ohio and Kentucky. This shared technological backbone reflects a focus on operational efficiency and innovation as the company expands its footprint into new markets.
BetCRIS’s launch in Arizona, though still in its early stages, currently features a minimalist login page for users. Industry analysts anticipate significant updates and enhancements as the brand works to establish its presence in the state.
Catering to High-Limit Bettors
With its entry into Arizona, BetCRIS joins an elite group of North American sportsbooks that cater to high-limit bettors. This exclusive club includes Circa Sports, Pinnacle (operating in Canada), and Prime Sportsbook. BetCRIS’s reputation for accommodating seasoned gamblers and offering robust wagering options is expected to resonate well in the competitive U.S. market.
Industry Reaction
BetCRIS’s move into the regulated U.S. sports betting market has generated widespread attention, with many industry insiders expressing surprise at the timing and scope of the announcement. As the U.S. betting landscape continues to evolve, the addition of an experienced international operator like BetCRIS could signal a new phase of competition and innovation in the market.
What’s Next for BetCRIS in the U.S.?
While BetCRIS has taken its first steps into Arizona, the company’s long-term plans for the U.S. remain under wraps. Observers speculate that Arizona may serve as a strategic entry point for broader expansion into other regulated states. With its deep experience in international markets and a growing partnership portfolio, BetCRIS is well-positioned to make waves in the U.S. sports betting scene.
As BetCRIS continues to adapt to the unique regulatory and consumer demands of the U.S. market, its legacy as a trusted global sportsbook is likely to play a pivotal role in its success.
