Penn Entertainment announced today the launch of ESPN Bet in Washington D.C., marking its 20th market entry. This expansion follows a strategic partnership with Monumental Sports & Entertainment (MSE), owner of the Washington Capitals, Wizards, and Mystics.

« We’re thrilled to bring the power of ESPN Bet to the nation’s capital, » said Aaron LaBerge, Chief Technology Officer of Penn Entertainment. « This launch allows us to tap into the passionate sports community in Washington D.C. and leverage our partnership with ESPN to deliver a truly integrated and engaging betting experience. »

Targeting a High-Stakes Market

Washington D.C., with its substantial GDP and a population of over 700,000 adults, represents a significant opportunity for ESPN Bet. The district boasts a vibrant sports culture, with a strong following for professional and collegiate teams. Moreover, the region’s demographics suggest a growing appetite for sports betting, aligning perfectly with ESPN Bet’s target audience.

Building Momentum

The launch in Washington D.C. follows a period of rapid expansion for ESPN Bet. The brand debuted in New York in September 2024 after Penn acquired Wynn Interactive’s sports betting license. Since November 2023, ESPN Bet has gradually replaced Penn’s own-brand sportsbooks across its operating jurisdictions, leveraging the powerful ESPN brand to attract new customers and enhance user engagement. The first ESPN Bet branded retail sportsbook opened its doors at Hollywood Casino at Greektown in Detroit in April 2024, setting the stage for further expansion across the country.

Looking Ahead

Penn Entertainment is poised to continue its aggressive expansion of ESPN Bet, capitalizing on the growing popularity of sports betting across the United States. With its strong brand recognition, cutting-edge technology, and strategic partnerships, ESPN Bet is well-positioned to become a dominant force in the burgeoning sports betting market.