PENN Entertainment Scores Big with Monumental Sports, Secures D.C. Betting Market
In a move that could shake up the Washington D.C. sports betting scene, PENN Entertainment has landed a long-term partnership with Monumental Sports & Entertainment (MSE). This deal grants PENN access to the lucrative D.C. market and will see its flagship brand, ESPN BET, replace Caesars Entertainment’s William Hill as the official sports betting partner of the Washington Capitals, Wizards, and Mystics.
« We’re incredibly excited to team up with PENN Entertainment and leverage the power of ESPN BET »
declared Jim Van Stone, MSE’s President of Business Operations and Chief Commercial Officer. « This partnership aligns perfectly with our vision of providing fans with unparalleled experiences. ESPN BET’s innovative platform will undoubtedly elevate fan engagement to new heights, both within our arenas and beyond. »
This isn’t just about betting. The agreement emphasizes a deep integration, with ESPN BET becoming a prominent fixture within the MSE ecosystem. Expect to see the ESPN BET brand splashed across Capitals and Wizards broadcasts on Monumental Sports Network (MNMT). In-arena activations are also on the cards, ensuring fans are constantly immersed in the ESPN BET experience.
PENN Entertainment, meanwhile, is clearly thrilled with the deal. « We’re honored to partner with Monumental Sports and its iconic teams, » enthused Aaron LaBerge, PENN Entertainment’s Chief Technology Officer. « This move deepens our presence in the region, connecting ESPN BET with one of the most passionate sports communities in the country. We’re excited to be at the forefront of where sports, technology, and the ultimate fan experience intersect. »
With ESPN BET already live in 19 states and physical sportsbooks at select PENN Entertainment properties set for a rebrand, this partnership marks a significant step forward for the burgeoning sports betting giant.