Finnish iGaming platform provider Finnplay has announced its readiness to assist operators as Finland gears up to launch its regulated online gambling market. The highly anticipated market is projected to go live in the latter half of 2026 or by January 1, 2027, as outlined in the Finnish Government Programme.

Based in Finland, Finnplay is uniquely positioned to navigate the local regulatory landscape, bringing unparalleled expertise, extensive experience, and a commitment to fostering robust and transparent regulation. The company’s proactive approach reflects its confidence in Finland’s evolving gambling framework.

Finnplay has already secured several Letters of Intent (LOIs) with prospective operators for the Finnish market, signaling strong interest in its innovative platform and tailored services.

“Being based in Finland provides us with a unique perspective on the opportunities and challenges in this market,” said Jaakko Soininen, Finnplay’s Managing Director. “We are proud to apply our local expertise, regulatory knowledge, and cutting-edge solutions to support operators in Finland. As advocates of strong, transparent regulation, we believe it benefits both players and operators alike.”

Finnplay’s track record in regulated markets across Europe underscores its capability to succeed in Finland. The company operates in eight regulated jurisdictions, including the Netherlands, Sweden, Hungary, Estonia, and Lithuania, and holds ISO 27001 certification, ensuring the highest standards of compliance and innovation.

To strengthen its presence in Finland, Finnplay has localized its services, including translating its website into Finnish to cater to local stakeholders.

The company is also preparing for ICE Barcelona 2025, scheduled for January 20-22, where its team will connect with clients, showcase its platform, and share insights into Finland’s forthcoming regulation.

As the Finnish online gambling market nears its regulatory opening, Finnplay is positioning itself as a key player, ready to leverage its expertise to ensure a smooth transition for operators and contribute to the success of the new market.