A Bold Expansion into the iCasino Sector
North Star Network (NSN) has officially acquired Bojoko, a leading iGaming affiliate brand, in a strategic move that underscores the company’s ambitious expansion into the casino space. The acquisition, finalized on February 14, includes all Bojoko assets and provides the Malta-based company with the financial and operational resources to scale its presence in the competitive iGaming affiliate market.
This deal is structured with a combination of upfront and earnout payments, valuing the acquisition at 3.0-4.5x 2025 EBITDA, contingent on Bojoko’s future performance.
“We are thrilled to welcome Bojoko into the North Star Network. Bojoko has built an excellent reputation in the industry for its user-driven approach, commitment to true quality, and innovative platform,” he added.” This acquisition aligns perfectly with our vision to expand our influence in the iGaming industry, giving us an instant footing in the casino vertical.
Julien Josset, co-founder and CEO of North Star Network, shared his excitement about the acquisition:
“Bojoko’s casino knowledge is almost unparalleled, and we could not be more excited about the future,” Josset concluded. “Together, we plan to expand Bojoko’s reach internationally, creating even more value for players and partners alike.”
Bojoko co-founder and CEO Joonas Karhu will continue to lead the project.
“This is a monumental step forward for Bojoko. Since day one, our goal has been to empower players with expert insights and easy tools that allow them to make informed choices,” Karhu began. “With North Star Network backing us, we’re now in a position to enhance our solutions, expand, and bring our expertise in the online gambling space to new audiences worldwide.
“This partnership opens the door for unprecedented growth and innovation.”
Bojoko’s Rise as a Trusted iGaming Affiliate
Since its inception in 2017, Bojoko.com has built a reputation as a trusted platform for UK players seeking expert insights on casinos, bingo, and sports betting. Meanwhile, its Canadian counterpart, Bojoko.ca, has played a pivotal role in helping Canadian users navigate the country’s rapidly growing online gaming landscape.
By joining forces with NSN, Bojoko is set to expand its reach, enhance user experience, and strengthen its market position in both the UK and Canada—two of the world’s most lucrative iGaming markets.
Industry Implications: A Market Poised for Consolidation
This acquisition is part of a broader trend in the iGaming industry, where affiliation giants are consolidating their market presence to stay ahead of regulatory shifts and competitive pressures. With regulatory frameworks evolving across key markets, NSN’s strategic investment in Bojoko signals a long-term commitment to sustainable growth and user-focused innovation.
Beyond the UK and Canada, this move also opens doors for further market expansion, as Bojoko’s proven model and expertise could be leveraged in emerging iGaming regions.
A New Era for iGaming Affiliates
With North Star Network’s backing, Bojoko is now positioned to scale its operations, enhance platform offerings, and drive greater engagement among players worldwide. As competition in the iGaming affiliate sector intensifies, this acquisition reinforces the importance of strategic partnerships and market adaptability for long-term success.
About Bojoko
Bojoko is an award-winning iGaming affiliate that connects players with the best online casinos, bingo sites, and sports betting operators. Known for its user-oriented solutions, such as its quick filters, Bojoko has established itself as a trusted name in the gambling industry.
About North Star Network
North Star Network is a global sports media company that connects sports fans and bettors worldwide. With a presence in 30+ countries, North Star Network runs leading sports media platforms that provide expert insights, betting recommendations, and localised content to help users make informed decisions about where and what to bet.
