DraftKings Sportsbook+: A Game-Changer for Bettors Seeking Higher Returns

DraftKings is piloting a new subscription service, DraftKings Sportsbook+, that aims to deliver significant value to bettors by enhancing their potential payouts. Designed for those looking to maximize their betting rewards, this $20-per-month service was launched discreetly on December 28 for select users in New York.

The key feature of DraftKings Sportsbook+ is its profit boost on winning parlays, offering up to a 100% increase in returns. Depending on the number of legs in a parlay, subscribers can receive escalating boosts: a two-leg parlay gets a 10% increase, a six-leg parlay earns 50%, and an 11-leg parlay qualifies for the full 100% boost. The service applies to wagers up to $25, providing bettors with an enticing opportunity to enhance their profits on strategically placed bets.

New York, one of DraftKings’ strongest markets, serves as an ideal testing ground for the service. The state is not only a leader in online gaming revenue but also poses challenges like its 51% tax rate on sports wagering—one of the highest in the U.S. By introducing this subscription model, DraftKings may be exploring ways to maintain its edge while managing tax-related costs.

DraftKings Sportsbook+ represents a potentially industry-shifting innovation, as the company appears to be the first U.S. sportsbook operator to launch a subscription-based service. Parlays, a growing and highly profitable segment of sports betting, are the focus of this initiative, further underscoring the service’s appeal to bettors seeking higher returns on multi-event wagers.

According to DraftKings, the service aims to deliver an enhanced fan experience, “creating more excitement and value” for customers engaged with their parlay offerings. By offering the first month free, the company provides an accessible entry point for bettors to experience the benefits before committing to the monthly fee.

While the subscription is currently limited to New York, DraftKings has indicated that it may expand to other states depending on the pilot’s success. Industry competitors are likely monitoring this move closely, as it could set a precedent for sportsbooks across the U.S.

For bettors, DraftKings Sportsbook+ represents a  new way to amplify their returns and elevate their overall wagering experience.