The French gaming giant (rebranded FDJ UNITED after the recent acquisitions) has officially become the first Design Partner of H Company, the Parisian agentic-AI wunderkind that everyone in Silicon Valley suddenly wants to copy.
What Actually Happened (No Fluff)
At the Choose France Summit, Stéphane Pallez (Chairman & CEO, FDJ UNITED) and Gautier Cloix (Chairman & CEO, H Company) announced a full-blown operational partnership to deploy H’s computer-use agents across selected FDJ processes.
Translation: FDJ is letting H’s AI literally take over screens, click buttons, fill forms, and run entire workflows exactly like a human – except 24/7, without coffee breaks or HR complaints.Initial use cases already locked in:
- Automated quality testing (goodbye 400-page regression spreadsheets)
- Commercial performance management of the 30,000+ French point-of-sale network
- Intelligent customer support (yes, the chatbot will finally understand that “I lost my ticket” is not a philosophical question)
- Fraud detection at scale (because humans are slow and expensive at spotting mule accounts)
The Quotes – Translated but Unfiltered
Following our investment in H Company in 2024, we are delighted to deepen and formalize our collaboration with a leading technology player. This initiative reflects our ambition to integrate agentic AI into our processes and foster a culture of continuous improvement. It also highlights our commitment to supporting the development of the French tech ecosystem
We are thrilled to announce this first strategic partnership with FDJ UNITED, an organization that has consistently placed innovation at the core of its mission to serve players. Our engineering teams are working closely with FDJ UNITED’s teams to deploy and refine our agents, which today rank as the most advanced in the world in their category. These deployments will deliver measurable and significant gains, both in productivity and customer satisfaction
The opportunity behind Agentic AI in iGaming
Let’s stop pretending this is just another “AI pilot”.
This is the first time a major regulated European gaming operator is giving an external AI lab direct, unsupervised access to production environments.
H’s agents don’t need APIs. They don’t need “integration roadmaps”. They see the screen like a human, move the mouse like a human, and get shit done. That single architectural decision obliterates 15 years of legacy middleware excuses.For FDJ UNITED:
- Retail network optimization alone is a €50m+ annual P&L swing waiting to happen
- Fraud detection false-positive reduction = instant margin
- Customer support automation at current volume = hundreds of FTEs you’ll never hire
For the broader iGaming sector: Every CRO who laughed at “agentic AI” six months ago just watched their 2027 roadmap become obsolete. The ones who still think this is about chatbots are already dead – they just haven’t filed for insolvency yet.
The Money Trail (Because Nobody Does Anything for Free)
Of the €75m deployed so far by the corporate venture arm, roughly a third has gone into AI startups. That’s not diversification – that’s a deliberate land-grab on the operating system of tomorrow’s gambling industry.
Technical Reality Check
Zero-shot interface navigation, sub-second latency, cost per task collapsing toward single-digit cents.
When FDJ says “measurable and significant gains”, they’re of course, hoping. Because even though H’s product might be amazing, solving real usecases in such a difficult industry as gambling, might be a tough challenge.
Bottom Line
The rest of the industry now has two choices: build or buy their own agentic stack (good luck catching H), or prepare to be out-executed by a lottery company that finally understood the assignment.The age of clicking “refresh” on the admin panel is over.
FDJ UNITED just pressed the fast-forward button for everyone.
Whether the sector likes it or not.
Disclaimer: This article and its accompanying images may have been enhanced using AI tools to ensure smoother content delivery and visual appeal.
