After having welcomed Richard Dennys as the new CEO a year ago, the Affiliate company released early December 2024 its new business vertical :

GameLounge X

This initiative that we could summarize as an internal innovation and corporate venture builder aims to drive growth, foster creativity and solidify the affiliate’s position in the industry.

So far, 5 initiatives are launched:

• Sub-affiliation: as Raketech and Acroud have been doing, Game Lounge is building a network with smaller affiliates to reach more players.
• Betting Predictions : by leveraging data, they’re trying to provide to their visitors accurate betting predictions.
• B2B Publishing: reaching new income sources by sharing their knowledge of content management to others industry partners.
• AI/Data Science & Machine Learning: exploring what the tomorrow’s technology can bring to the business.
• New Audiences & Markets: Making sure to target emerging markets and get the opportunity to grow.

To this extend, the iGaming Affiliate is launching an incubator that will nurture the next wave of iGaming Innovation, through their experts mentorship.

Their dedicated incubator program provides tailored support to promising startups, helping them transform their visions into successful realities.

Key Support Pillars:

• Expert Mentorship: Startups receive personalized guidance from seasoned industry leaders, offering invaluable insights and accelerating their growth trajectory.
• Valuable Resources: Access to Game Lounge’s extensive network, cutting-edge data solutions, and reliable platforms provides startups with the tools they need to succeed.
• Investment Opportunities: The incubator offers early-stage investment opportunities, enabling startups to bring their innovative ideas to life.
• Collaborative Ecosystem: Startups join a thriving community of fellow innovators, fostering an environment of idea sharing, collaborative problem-solving, and mutual success.

Game Lounge is seeking startups with truly disruptive ideas and the drive to shape the future of the iGaming landscape. If you believe your startup has the potential to make a significant impact.

IGC’s Point of view

Launching new business’ initiative is a sign of sound business management, especially in the highly competitive market that is iGaming affiliation.

Relying on SEO, Regulations and operators are putting the business at risk, and looking for new growth pillars using the revenues generated in the past sounds a good idea. 

Many Corporate Venture Builder have stopped their initiatives, due to the lack of Return on Investment, it might require a long time and the proper mindset not to give up.